For my senior board, I created Moldy Peach Tattoos, a fictional tattoo shop brand with a confident, lighthearted personality focused on authenticity and attention. Along with the campaign strategy, I created a specialty tattoo aftercare package that captures the personality of the brand while promoting proper aftercare. The concept was informed through an intense study of the current tattoo shops, comparing their branding, customer experience, and aftercare information to keep Moldy Peach Tattoos different yet within industry guidelines. The project brings together my passion for tattoo culture, design, and intentional brand narrative.
Design assets